The first thing that surprised me when I came to work here,” the Manager said, “was that the owner took me seriously. - Michael Gerber

What the Manager was telling me, and what the Boss had told him, was that people — your people — do not simply want to work for exciting people. They want to work for people who have created a clearly defined structure for acting in the world. A structure through which they can test themselves and be tested. Such a structure is called a game.

I see an entrepreneur as the chief designer of a business that works better than any other.

Hi, have you been in here before?” The customer will respond with either a “yes” or a “no.” In either case, you are then free to pursue the conversation.