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" "The Entrepreneur has to do is find out what those wants are and what they will be in the future. As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur. To The Technician, however, the world is a place that never seems to let him do what he wants to do; it rarely applauds his efforts; it rarely appreciates his work; it rarely, if ever, appreciates him. To The Technician, the world always wants something he doesn’t know how to give it.
Michael E. Gerber (born June 20, 1936), American small business guru and author,
Biography information from Wikiquote
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To The Entrepreneur, however, the customer is always an opportunity. Because The Entrepreneur knows that within the customer is a continuing parade of changing wants begging to be satisfied. All The Entrepreneur has to do is find out what those wants are and what they will be in the future. As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur.
Se o seu pensamento for desleixado, o seu negócio será desleixado. Se o seu pensamento for desorganizado, o seu negócio também será desorganizado. Se for ganancioso, os seus empregados também serão, dando-lhe menos de si próprios e pedindo-lhe cada vez mais a si. Se a informação de que dispõe sobre o que fazer no seu negócio for limitada, o seu negócio refletirá essa limitação.