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" "Because, the moment you chose to start a small business, Sarah, you unwittingly chose to play a significantly larger game than any game you had ever played before.
Michael E. Gerber (born June 20, 1936), American small business guru and author,
Biography information from Wikiquote
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The greatest businesspeople I’ve met are determined to get it right no matter what the cost. And by getting it right, I’m not just talking about the business. I mean that there is something uplifting, some vision, some higher end in sight that “getting it right” would serve. An ethical certainty, a moral principle, a universal truth.
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«Atención al cliente» es una expresión incompleta porque establece que «el cliente es el rey». Sin embargo, en el mundo real, el cliente sólo es el rey en su propia imaginación. Para los empleados, el cliente no es el rey; con frecuencia, es peor que un dolor de muelas. Para los proveedores, el cliente no es el rey; suele ser una bomba a punto de estallar. Para las entidades de crédito, el cliente no es el rey; suele ser un borracho aferrado al volante de una furgoneta a punto de estrellarse contra una pared. No, el cliente no es el rey. ¡Lo son ellos!