The Model Will Provide Consistent Value to Your Customers, Employees, Suppliers, and Lenders, Beyond What They Expect - Michael Gerber

the business that was supposed to free him from the limitations of working for somebody else actually enslaves him. Suddenly the job he knew how to do so well becomes one job he knows how to do plus a dozen others he doesn’t know how to do at all.

La empresa es el objetivo más creativo y emocionante al que podemos aspirar. También es extraordinariamente divertido… si se hace bien.

Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created.