Once you fully understand the relationship every owner must… - Michael Gerber

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Once you fully understand the relationship every owner must have with his or her business if it is to work, I can assure you that your business and your life will take on new vitality and new meaning.

Michael Gerber

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Native Name: Michael E. Gerber

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the typical small business owner is only 10 percent Entrepreneur, 20 percent Manager, and 70 percent Technician.

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic!

seen from the appropriate perspective, the entire business process by which your company does what it does is a marketing process.

Once you fully understand the relationship every owner must have with his or her business if it is to work, I can assure you that your business and y… - Michael Gerber

About Michael Gerber

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