You can't make positive discoveries that make your life better if you never try anything new. - Josh Kaufman

By choosing to innovate instead of compete, Apple successfully captured a leadership share of a very competitive market.

Using what you make every day is the best way to improve the quality of what you’re offering. Nothing will help you find ways to make your offer better than being its most avid and demanding customer.

College: two hundred people reading the same book. An obvious mistake. Two hundred people can read two hundred books.