Think about whatever you want to say in the first place. Do not talk only with your lips. Use your eyes, ears and body language to talk as well. If you see what you are talking about, audience can also visualize and feel it.

1. Get Attention Immediately Begin Your Talk with an Incident — Example Arouse Suspense State an Arresting Fact Ask for a Show of Hands Promise to Tell the Audience How They can Get Something They Want Use an Exhibit

1. State the situation. “You go right in and hit them with how you see it in the cold light of day, without being too inflammatory or dramatic,” says Rosenberg. She made it clear to the A.M.A. that (a) having no women speakers was wrong, and (b) hiring her would be a step in the right direction. It makes sense that before you can speak persuasively — that is, before you speak from a position of passion and personal knowledge — you need to know where you stand. 2. Communicate your feelings. We downplay the influence of emotions in our day-to-day contacts, especially in the business world. We’re told that vulnerability is a bad thing and we should be wary of revealing our feelings. But as we gain comfort using “I feel” with others, our encounters take on depth and sincerity. Your emotions are a gift of respect and caring to your listeners. 3. Deliver the bottom line. This is the moment of truth when you state, with utter clarity, what it is you want. If you’re going to put your neck on the line, you’d better know why. The truth is the fastest route to a solution, but be realistic. While I knew Phil Knight of Nike wasn’t going to buy anything based on one five-minute conversation on a bus in Davos, Switzerland, I did make sure to get his e-mail and tell him that I’d like to follow up with him again sometime. Then I did so. 4. Use an open-ended question. A request that is expressed as a question — one that cannot be answered by a yes or no — is less threatening. How do you feel about this? How can we solve this problem? The issue has been raised, your feelings expressed, your desires articulated. With an open-ended suggestion or question, you invite the other person to work toward a solution with you. I didn’t insist on a specific lunch date at a specific time with Phil. I left it open and didn’t allow our first exchange to be weighted down by unnecessary obligations

Perhaps you are not trying to whip a crowd into a frenzy; you just want to bring people over to your side. Choose your strategy and words carefully. You might think it is better to reason with people, explain your ideas. But it is hard for an audience to decide whether an argument is reasonable as they listen to you talk. They have to concentrate and listen closely, which requires great effort. People are easily distracted by other stimuli, and if they miss a part of your argument, they will feel confused, intellectually inferior, and vaguely insecure. It is more persuasive to appeal to people’s hearts than their heads. Everyone shares emotions, and no one feels inferior to a speaker who stirs up their feelings. The crowd bonds together, everyone contagiously experiencing the same emotions.

To get better at speaking, watch a recording of yourself speaking. It is shocking and painful, but an effective way to improve.

At the end of your venture, you will win some of the people and lose some. As you speak, pay attention to the crowd.There will.be others who will constantly nod their heads in agreement. I like to pick up those and focus my eyes on them, it makes things a bit easier. Basically….this is the essence of public speaking…. I will pause there for now.

On public speaking: know your subject cold, eliminate inner monologue, & speak truth. Hear your own words at the same time as the listeners.

When you wish to represent a man speaking to a number of people, consider the matter of which he has to treat and adapt his action to the subject. Thus, if he speaks persuasively, let his action be appropriate to it. If the matter in hand be to set forth an argument, let the speaker, with the fingers of the right hand hold one finger of the left hand, having the two smaller ones closed; and his face alert, and turned towards the people with mouth a little open, to look as though he spoke; and if he is sitting let him appear as though about to rise, with his head forward. If you represent him standing make him leaning slightly forward with body and head towards the people. These you must represent as silent and attentive, all looking at the orator's face with gestures of admiration; and make some old men in astonishment at the things they hear, with the corners of their mouths pulled down and drawn in, their cheeks full of furrows, and their eyebrows raised, and wrinkling the forehead where they meet.

There's a critical insight in all this for those of us who want to learn to be more influential. The best persuaders become the best through pre-suasion - the process of arranging for recipients to be receptive to a message before they encounter it. To persuade optimally, then, it's necessary to pre-suade optimally. But how?

In part, the answer involves an essential but poorly appreciated tenet of all communication: what we present first changes the way people experience what we present to them next.

There is nothing in the world like a persuasive speech to fuddle the mental apparatus and upset the convictions and debauch the emotions of an audience not practised in the tricks and delusions of oratory.

JUSTICE GINSBURG:: If you want to influence people, you want them to accept your suggestions, you don’t say, You don’t know how to use the English language, or how could you make that argument? It will be welcomed much more if you have a gentle touch than if you are aggressive.

Word of mouth — it's more powerful, more convincing, and more audible than word of hand. If you need me, I’ll be in the audience clapping.

There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms, and (3) to understand the emotions-that is, to name them and

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.