The effective leader should keep the following guidelines in mind when it is necessary to change attitudes or behavior: 1 Be sincere. Do not promise anything that you cannot deliver. Forget about the benefits to yourself and concentrate on the benefits to the other person. 2 Know exactly what it is you want the other person to do. 3 Be empathetic. Ask yourself what is it the other person really wants. 4 Consider the benefits that person will receive from doing what you suggest. 5 Match those benefits to the other person’s wants. 6 When you make your request, put it in a form that will convey to the other person the idea that he personally will benefit.

"Five hundred years before Christ was born, the Greek philosopher Heraclitus told his students that "everything changes except the law of change". He said: "You cannot step in the same river twice." The river changes every second; and so does the man who stepped in it. Life is a ceaseless change. The only certainty is today. Why mar the beauty of living today by trying to solve the problems of a future that is shrouded in ceaseless change and uncertainty-a future that no one can possibly foretell?"

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تذكر وأنت تتعامل مع الناس أنك لا تتعامل مع مخلوقات منطقية، بل مع مخلوقات عاطفية، مخلوقات ممتلئة بالشر والكبرياء والغرور. والانتقاد شرارة ربما سببت انفجاراً في مخزن البارود

If we are so contemptibly selfish that we can’t radiate a little happiness and pass on a bit of honest appreciation without trying to get something out of the other person in return – if our souls are no bigger than sour crab apples, we shall meet with the failure we so richly deserve.

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They came to me because they had finally realized, after years of observation and experience, that the highest-paid personnel in engineering are frequently not those who know the most about engineering. One can, for example, hire mere technical ability in engineering, accountancy, architecture or any other profession at nominal salaries. But the person who has technical knowledge plus the ability to express ideas, to assume leadership, and to arouse enthusiasm among people — that person is headed for higher earning power.

"I asked Mr. Thurston to tell me the secret of his success... Thurston had a genuine interest in people. He told me that many magicians would look at the audience and say to themselves, "Well, there is a bunch of suckers out there, a bunch of hicks; I'll fool them alright." But Thurston's method was totally different. He told me that every time he went on stage he said to himself: "I am grateful because these people come to see me. They make it possible for me to make my living in a very agreeable way. I'm going to give them the very best I possibly can." p58"

Zoroaster taught it to his followers in Persia twenty-five hundred years ago. Confucius preached it in China twenty-four centuries ago. Lao-tse, the founder of Taoism, taught it to his disciples in the Valley of the Han. Buddha preached it on the bank of the Holy Ganges five hundred years before Christ. The sacred books of Hinduism taught it a thousand years before that. Jesus taught it among the stony hills of Judea nineteen centuries ago. Jesus summed it up in one thought — probably the most important rule in the world: “Do unto others as you would have others do unto you.

Let's never try to get even with our enemies, because if we do we will hurt
ourselves far more than we hurt them. Let's do as General Eisenhower does: let's never
waste a minute thinking about people we don't like.

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