Я знаю людeй, які надзвичайно ретельно ставляться до повторного використання кожнісінького шматочка паперу й пластику, і при цьому викидають на смітник чималу частину свого життя - не користуються своїми талантами та здібностями.

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The important thing when conducting an internal review is to do without the constraints, without the doubts, fears, and expectations of what you “should” be doing. You have to be able to set aside the obstacles of time, money, and obligation.

And when you do finally connect, don’t sabotage your efforts by expressing how annoyed you are that they didn’t get back to you as quickly as you would have liked. Nor should you apologize for your persistence. Just dive in as if you caught him on the first call. Make it comfortable for everyone.

I’m calling for my friend Jeff Arnold, the founder of WebMD, who has a new, very powerful way to distribute digital content. With some of the new products you’ll be launching this quarter, it could make for the perfect partnership. I’ll be in New York next week. Let’s get together. Or, if getting together this trip isn’t convenient, I’ll make room in my schedule for whenever it’s more convenient for you.” In fifteen seconds, I used my four rules for what I call warm calling: (1) Convey credibility by mentioning a familiar person or institution — in this case, John, Jeff, and WebMD. (2) State your value proposition: Jeff’s new product would help Serge sell his new products. (3) Impart urgency and convenience by being prepared to do whatever it takes whenever it takes to meet the other person on his or her own terms. (4) Be prepared to offer a compromise that secures a definite follow-up at a minimum.

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His statement flew in the face of everything I knew. He thought of relationships as finite, like a pie that could only be cut into so many pieces. Take a piece away, and there was that much less for him. I knew, however, that relationships are more like muscles - the more you work them, the stronger they become.