Wherever you are in life right now, and whatever you know, is a result of the ideas, experiences, and people you have interacted with in your life, - Keith Ferrazzi

The e-mail I sent was simple: “Dear Michael, I’m a friend of Jane’s, and she suggested I talk with you … Jane thinks we should know each other.” If I had had something specific to discuss, I would have put it right up front, but the best value proposition I had was the mutual friend who felt this would be a win-win. It’s sometimes effective to utilize several forms of communication when trying to reach an important new contact. An e-mail, letter, fax, or postcard often has a better chance of landing directly in the hands of the person you’re trying to reach.

disfrutan. Cómo nos metemos en ese tipo de situación es algo fácil de entender. La gente se siente sobrepasada por las decisiones que tiene que tomar acerca de su trabajo, de su familia, de sus empresas, de su futuro. Parece que haya demasiadas cosas que escoger. Acabamos dirigiendo nuestra atención hacia talentos que no tenemos y carreras que no encajan con nosotros de verdad. Muchos de nosotros nos dejamos llevar por lo que nos cae encima sin hacernos nunca algunas preguntas importantes.

Creating content that gets read and builds trust requires you to adopt and communicate the same core values that help you build relationships in the physical world. Here’s my formula: GENEROSITY + VULNERABILITY + ACCOUNTABILITY + CANDOR = TRUST