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Creating content that gets read and builds trust requires you to adopt and communicate the same core values that help you build relationships in the … - Keith Ferrazzi
" "Creating content that gets read and builds trust requires you to adopt and communicate the same core values that help you build relationships in the physical world. Here’s my formula: GENEROSITY + VULNERABILITY + ACCOUNTABILITY + CANDOR = TRUST
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About Keith Ferrazzi
Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?
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among the failed startups, 80 percent never managed to innovate beyond their original vision for their companies. Among the successful startups, however, two-thirds had found success by discarding whatever founding vision had gotten them funded, because trial and error had led them to a new vision of success.
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