I’m calling for my friend Jeff Arnold, the founder of WebMD, who has a new, very powerful way to distribute digital content. With some of the new pro… - Keith Ferrazzi

The only way they can do that well is by serving their specific audience. “Listen, I’m a devoted reader of this magazine,” I’ll tell editors while mentioning a few recent articles I’ve enjoyed. “I’ve got a story for you that I know your audience will be interested in, as I’ve been thinking about it for a long time.” That’s not a line, either. Before I call journalists, I’ll spend time reading their articles, figuring out what they cover, and what kinds of stories their publications like to run.

already laid out to get responses from “warm” e-mails. • Live and die by your Subject line. If you don’t, your e-mail may never get read. Focus on your strongest hook, either the contact you have in common or the specific value you have to offer. Make them curious. • Game the timing. There’s a lot of debate about the best time to e-mail, but I personally like to fire away when I think the person is apt to be spending time on e-mailing. Their morning, lunchtime, and the last hours of the workday are typical. • Be brief. Once you’ve written a draft, the “best” version of it is usually 50 percent shorter. Yes, we’re half as interesting as we think! Your e-mail should fit into a single screen. If I have to scroll to get to the point, I’ve already lost interest. • Have a clear call to action. What do you want them to do? Make your first request clear and easy. Request fifteen minutes on the phone, not just a vague phone call. Offer suggested dates and times, not just “a meeting sometime.” Short-circuit the process as much as you can, and don’t make them guess what you’re looking for. • Read it out loud. I had an assistant who would do this with every e-mail she wrote, and it always made me laugh when I caught her in the act. But she was smart. Listening to herself, she ensured that the language was clear and conversational, and she timed it, too, with a forty-five-second limit. • Spell-check. There’s no excuse for poor spelling and grammar in an e-mail. I’ve written two books and have a URL with my name in it, and I still get people e-mailing “Keith Ferazzi” with one “r.” I know you’ll do better.

"We all have our own loves, insecurities, strengths, weaknesses, and unique capabilities. And we have to take those into account in figuring out where our talents and desires intersect. That intersection is what I call your "blue flame" — where passion and ability come together. When that blue flame is ignited within a person, it is a powerful force in getting you where you want to be."