already laid out to get responses from “warm” e-mails. • Live and die by your Subject line. If you don’t, your e-mail may never get read. Focus on yo… - Keith Ferrazzi

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already laid out to get responses from “warm” e-mails. • Live and die by your Subject line. If you don’t, your e-mail may never get read. Focus on your strongest hook, either the contact you have in common or the specific value you have to offer. Make them curious. • Game the timing. There’s a lot of debate about the best time to e-mail, but I personally like to fire away when I think the person is apt to be spending time on e-mailing. Their morning, lunchtime, and the last hours of the workday are typical. • Be brief. Once you’ve written a draft, the “best” version of it is usually 50 percent shorter. Yes, we’re half as interesting as we think! Your e-mail should fit into a single screen. If I have to scroll to get to the point, I’ve already lost interest. • Have a clear call to action. What do you want them to do? Make your first request clear and easy. Request fifteen minutes on the phone, not just a vague phone call. Offer suggested dates and times, not just “a meeting sometime.” Short-circuit the process as much as you can, and don’t make them guess what you’re looking for. • Read it out loud. I had an assistant who would do this with every e-mail she wrote, and it always made me laugh when I caught her in the act. But she was smart. Listening to herself, she ensured that the language was clear and conversational, and she timed it, too, with a forty-five-second limit. • Spell-check. There’s no excuse for poor spelling and grammar in an e-mail. I’ve written two books and have a URL with my name in it, and I still get people e-mailing “Keith Ferazzi” with one “r.” I know you’ll do better.