You want to impart both a sense of urgency and a sense of convenience. Instead of closing with “We should get together sometime soon,” I like to fina… - Keith Ferrazzi

like to finalize with something like “I’m going to be in town next week. How about lunch on Tuesday? I know this is going to be important for both of us, so I’ll make time no matter what.

Ralph Waldo Emerson once said: “Every man I meet is my superior in some way. In that, I learn of him.

More than ever before, zero-sum scenarios where only one party wins often mean, in the long run, that both parties will lose. Win-win has become a necessary reality in a networked world. In a hyper-connected marketplace, cooperation is gaining ground on competition. The game has changed.

Take as little time as possible in your cold call to ensure that the next time you speak to them it’s in their office, or better yet, over some linguine and wine.