You want to impart both a sense of urgency and a sense of c… - Keith Ferrazzi

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You want to impart both a sense of urgency and a sense of convenience. Instead of closing with “We should get together sometime soon,” I like to finalize with something like “I’m going to be in town next week. How about lunch on Tuesday? I know this is going to be important for both of us, so I’ll make time no matter what.

Keith Ferrazzi

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

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like to finalize with something like “I’m going to be in town next week. How about lunch on Tuesday? I know this is going to be important for both of us, so I’ll make time no matter what.

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If you plan your whole life, by definition you can’t get lucky. So you have to leave that little slot open.

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Connecting your story with a known entity — be it a politician, celebrity, or famous businessperson — acts as a de facto slant. Bottom line: The media want recognizable faces in their pages.

You want to impart both a sense of urgency and a sense of convenience. Instead of closing with “We should get together sometime soon,” I like to fina… - Keith Ferrazzi

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