Connecting your story with a known entity — be it a politician, celebrity, or famous businessperson — acts as a de facto slant. Bottom line: The medi… - Keith Ferrazzi
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Connecting your story with a known entity — be it a politician, celebrity, or famous businessperson — acts as a de facto slant. Bottom line: The media want recognizable faces in their pages.
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About
Keith Ferrazzi
Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?
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If I’m going to take the time to meet with somebody, I’m going to try to make that person successful. But David kept score. He saw every social encounter in terms of diminishing returns. For him, there was only so much goodwill available in a relationship and only so much collateral and equity to burn. What he didn’t understand was that it’s the exercising of equity that builds equity. That’s the big “aha” that David never seemed to have learned.
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