Connecting your story with a known entity — be it a politic… - Keith Ferrazzi

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Connecting your story with a known entity — be it a politician, celebrity, or famous businessperson — acts as a de facto slant. Bottom line: The media want recognizable faces in their pages.

Keith Ferrazzi

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

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Our careers aren't paths so much as landscapes that are navigated. We're free agents, entrepreneurs, intrapreneurs -- each with our own unique brand.

Connecting your story with a known entity — be it a politician, celebrity, or famous businessperson — acts as a de facto slant. Bottom line: The medi… - Keith Ferrazzi

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