A successful brand, then, is the promise and guarantee of a mind-shattering experience each and every time. - Keith Ferrazzi

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A successful brand, then, is the promise and guarantee of a mind-shattering experience each and every time.

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

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Johnson’s reply was cordial and short. “When convenient, I’d be happy to meet.” So I went back to his assistant with the information that Michael said he’d be happy to meet and that I was now calling to find out when. And finally, we did in fact meet.

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