Joe Polish Quotes

Most people don't use social media. They're used by social media.

Selling is what you do when you're on the phone and face to face with somebody. Marketing is what you do to get somebody on the phone or face to face with you, properly positioned, so by the time you're talking to them, they're pre-interested, pre-motivated, pre-qualified, predisposed to do business with you.

In marketing you have to look at the control as the enemy. If you love your control, you'll rest on your laurels and never improve.

Intimacy is exploring a shared safe place. Abuse destroys it. And addictions are what we do to make ourselves feel good when we don't have a safe place.

The number one question in every buyer's mind when they're going to buy from anyone is: who can I trust? Your job as a business owner and marketer is to establish trust and rapport. And rapport is trust with comfort.

I want to make sure that my want is not above my give. You want to have your give be equal to or greater than your want. And the way to get people to give you what it is that you want is to give them something greater or equal to what you want. That's what commerce is. That's what collaboration is. That's what doing business with someone is.

In the realm of business, distinguishing between bad behavior and inherent badness is crucial. We all navigate moments where our actions might not align with our true character. It's a journey of aligning our value system with who we aspire to be.

There’s an old saying that goes, “If you want to sell what John Smith buys, you got to see through John Smith eyes.” It’s a way of articulating value: that which is valuable must be something that someone else actually wants.

What comes naturally to you may be your greatest gift.
Your Unique Ability is what gives you energy, not what drains it.
Don't ignore the thing you're naturally drawn to.