In marketing you have to look at the control as the enemy. If you love your control, you'll rest on your laurels and never improve. - Joe Polish

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In marketing you have to look at the control as the enemy. If you love your control, you'll rest on your laurels and never improve.

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Additional quotes by Joe Polish

Selling is what you do when you're on the phone and face to face with somebody. Marketing is what you do to get somebody on the phone or face to face with you, properly positioned, so by the time you're talking to them, they're pre-interested, pre-motivated, pre-qualified, predisposed to do business with you.

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