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I want to make sure that my want is not above my give. You want to have your give be equal to or greater than your want. And the way to get people to… - Joe Polish
" "I want to make sure that my want is not above my give. You want to have your give be equal to or greater than your want. And the way to get people to give you what it is that you want is to give them something greater or equal to what you want. That's what commerce is. That's what collaboration is. That's what doing business with someone is.
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Selling is what you do when you're on the phone and face to face with somebody. Marketing is what you do to get somebody on the phone or face to face with you, properly positioned, so by the time you're talking to them, they're pre-interested, pre-motivated, pre-qualified, predisposed to do business with you.
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