People don't buy from you because they understand what you do. People buy from you because they feel understood. - Joe Polish

I think most people are just going to be, ten years from now, ten-year older versions of themselves. That's why I always admire people who are already at a certain level and say, 'How do we make this better?'

Money can't buy happiness -- but it makes suffering more pleasurable.

We have the curse of knowledge, where we can be so absorbed in something and actually assume that people understand what we teach, what we do, what we offer -- and they don't. An ad is brand new for someone that's seeing it for the first time.