We have the curse of knowledge, where we can be so absorbed in something and actually assume that people understand what we teach, what we do, what w… - Joe Polish

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We have the curse of knowledge, where we can be so absorbed in something and actually assume that people understand what we teach, what we do, what we offer -- and they don't. An ad is brand new for someone that's seeing it for the first time.

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If you really did an analysis of who are your best referrers, your best clients, your best friends, and you removed yourself as much as possible from the ones that are hard, annoying, lame and frustrating, and you focused your attention on the people, the activities, the strategies that are easy, lucrative and fun -- you will have plenty of time to do marketing.

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In the realm of business, distinguishing between bad behavior and inherent badness is crucial. We all navigate moments where our actions might not align with our true character. It's a journey of aligning our value system with who we aspire to be.

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