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There's never been a better time to start an AI-first business to disrupt an existing market because all the people in that existing market are busy running their businesses rather than learning AI and using words like "AI-first" rather than actually being AI-first.

Thankfully, the give : ask ratio has been well-studied. Television averages 13 minutes of advertising per 60 minutes of air time. That means 47 min are dedicated to ‘giving,’ and 13 min are dedicated to ‘asking’. That’s roughly a 3.5:1 ratio of giving to asking. On Facebook, it’s roughly 4 content posts for every 1 ad on the newsfeed.

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