Alex Hormozi Quotes

If you don’t achieve your goals, you’ll feel bad that you didn’t achieve them.

If you do achieve your goals, you’ll feel bad achieving them didn’t make you feel good.

The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

In an age where all skills will be done by AI, what’s left will be the ability to handle uncertainty and rejection.

You’ll still be rewarded for courage to take risk and the ability able to handle criticism.

Cowards will still lose no matter what they have at their fingertips.

There's never been a better time to start an AI-first business to disrupt an existing market because all the people in that existing market are busy running their businesses rather than learning AI and using words like "AI-first" rather than actually being AI-first.

The thing you're putting off doing is hard. That's it. Not impossible. Just hard. So you might as well start now, because waiting isn't gonna make it any easier.

If you want people to do what you want, just start it with “I’m aligned with your idea, let’s just…[what you want.]”

As long as it’s not too different, most people will just go with it to both get the credit and avoid conflict.

Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.

The good news is that in business, you only need to hit one Grand Slam Offer to retire forever. I have done this four or five times in my life. As for my track record, I have a 36:1 lifetime return on my advertising dollars over my business career. Consider this my lifetime “batting average,” if you will. That means for every $1 I spend on advertising I get $36 back, a 3600% return. That is my average over eight years. And I continue to improve.

Example: You give away free finance courses, guides, calculators, templates, etc. They are so valuable people really can do it all themselves. But, they also reveal the time, effort, and sacrifice of doing it all. So you offer financial services to solve all that.

In an ideal world, a prospect would want to simply “say yes” and have their dream outcome happen with no more effort on their behalf. This is why “done for you services” are almost always more expensive than “do-it-yourself” because the person doesn't have all the effort and sacrifice. There is also a component of “perceived likelihood of achievement” difference as well. People believe that if an expert does it, then they will be more likely to achieve the outcome than if they try on their own.

When in doubt, clear over clever.

Small words. Short sentences. Big opportunities.

Complex confuses. Simple sells.

What you just did has nothing to do with what you can do.

What just happened has nothing to do with what can happen.

What you haven’t gotten has nothing to with what you can get.

Your past only stop you from winning if you believe it. They’re lessons, not failures.

Everything is hard. Nothing comes easy. It will take longer than you want it to. And you will give up more than you expected to get there.

And in the end, you will have finished what you came here to do. And that will be enough.

It's amazing how much you can accomplish if you start without needing anyone else's opinion.

It helped us know exactly who we were speaking to at all times. And exactly whose problems we were solving. But simplicity and ease may not be enough to sway you, so let me illustrate why honing in on one niche will make you more money. Reason: you can literally charge 100x more for the exact same product. Dan Kennedy was the first person to illustrate this for me, and I will do my best to pass on the torch to you in these pages. Niching Product Pricing Example: Example Dan Kennedy taught me this (and it changed my life forever). Let’s say you sold a generic course on Time Management. Unless you were some massive time management guru with a compelling or unique story, it would be unlikely it would turn into anything significant. What do you think “yet another” time management course is valued at? $19, $29? Sure. Nothing to write home about. Let’s just say $19 for illustration sake. **Now we shall unleash the power of niche pricing in various stages on your product** So let’s imagine you make the product more specific, keeping the same principles, and call it “Time Management For Sales Professionals.” All of a sudden, this course is for a more specific type of person. We could tie their increase to even one more sale or one more deal and it would be worth more. But there are a lot of sales people. So this might be a $99 product. Neat, but we can do better. So let’s go down another level of niching and call our product…. “Time Management for B2B Outbound Sales Reps.” Following the same principles of specificity, now we know our sales people probably have very experienced deals and commissions. A single sale would easily net this salesman $500 (or more), so it would be easy to justify a $499 price tag. This is already a 25x increase in price for almost an identical product. I could stop here, but I’m going to go one step further. Let’s just niche down one last level…. “Time Management for B2B Outbound Power Tools & Gardening Sales Reps.” Boom. Think about it for a seco