How to win:

If you don’t know what to do, learn.
If you know what to do, act.
If you are taking action, don’t stop.

If you just did all the shit you already know you should be doing but aren’t, you’d be 10x further than you are right now.

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Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that we must determine which skills, beliefs, and character traits we lack. Most times, we simply need to improve.

Trying is irrelevant. You have to be willing to move the fucking world. Follow up 30 times in a row. Call once an hour. Bake their mom's favorite pie. Do whatever it takes.

The issue isn't that the problem is too big, it's that your commitment to solving it is too small.

lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.

As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some did okay. And some struck gold . . . but I never really knew why. As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understood why you failed than to be ignorant of why you succeeded.

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We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learned, when we solve one problem, a new problem reveals itself. Here comes the important part- if we can solve that new problem with our core offer, we’ve got a winner. This is because we solve this new problem in exchange for money. That’s it. Don’t overthink it.

"Qué hacer - Las CTA le dicen al público que llame al número, haga clic en el botón, proporcione información, concierte una llamada, etc. Hay demasiadas opciones para enumerar. Pero ten en cuenta que las CTA indican al público cómo convertirse en clientes potenciales. Las buenas CTA tienen un lenguaje claro, sencillo y directo. No "no te demores", sino "llama ahora". Lee el siguiente párrafo para saber más (¿ves lo que acabo de hacer?)."