Making shit loads of money breaks people’s minds. - Alex Hormozi

Even though you don’t want to, it’s not fair, and you have no idea what you’re doing, you just have to do it. It takes what it takes.

In order to understand how to make a compelling offer, you must understand value. The reason people buy anything is to get a deal. They believe what they are getting (VALUE) is worth more than what they are giving in exchange for it (PRICE). The moment the value they receive dips below what they are paying, they stop buying from you. This price to value discrepancy is what you need to avoid at all costs.

Desire is a contract you make with yourself to be unhappy until you get what you want.