Desire is a contract you make with yourself to be unhappy until you get what you want. - Alex Hormozi

Seven Steps To Creating an Effective Lead Magnet

The thing you're putting off doing is hard. That's it. Not impossible. Just hard. So you might as well start now, because waiting isn't gonna make it any easier.

Bad sales sounds like selling.
Bad marketing looks like marketing.
Bad copy looks like bad copy.
Good marketing, sales, and copy only do one thing: it gets you to buy.

When you hear people say that they hate marketing and sales, what they really mean is they hate bad marketing and sales because every other time that you buy it still happened.
It was just good.