Bad sales sounds like selling. Bad marketing looks like marketing. Bad copy looks like bad copy. Good marketing, sales, and copy only do one thing: … - Alex Hormozi

In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.

If you attempt anything great, you will get hate. Period.

But if the hatred comes from someone who represents the opposite of your values - then you’re doing it right.

Zero. And I mean zero - great people had zero enemies.

If you’re stuck between the hard path and the easy path, choose the hard path, because if the easy path were the right path, you would’ve chosen it already.