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Bad sales sounds like selling. Bad marketing looks like marketing. Bad copy looks like bad copy. Good marketing, sales, and copy only do one thing: … - Alex Hormozi
" "Bad sales sounds like selling.
Bad marketing looks like marketing.
Bad copy looks like bad copy.
Good marketing, sales, and copy only do one thing: it gets you to buy.
When you hear people say that they hate marketing and sales, what they really mean is they hate bad marketing and sales because every other time that you buy it still happened.
It was just good.
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If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.
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