In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay… - Alex Hormozi

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In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.