General comparison makes you bitter. Specific comparison makes you better. There is nothing more useless than "they have more than me" without askin… - Alex Hormozi

You hook them up to your faster server and show their website loading at lightning speed. They get more customers from your faster load times. If they want to keep it, they need to keep paying you.

You can beat almost anyone at anything if you're willing to fail twenty times in a row, look stupid in front of people you care about, and keep going long after it stopped being convenient.

But in order to maintain product focus, and high converting messaging, knowing exactly who the product was for was a game changer.