General comparison makes you bitter. Specific comparison makes you better. There is nothing more useless than "they have more than me" without askin… - Alex Hormozi

You can get competent at nearly anything in 20 hours.

The problem is most people spend a decade delaying the first 20 hours.

Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.

Example: Imagine we help homeowners sell their homes. That is a broad solution. But what about the steps before selling a home? Owners want to know what their house is worth. They want to know how to increase its value. They need pictures. They need it cleaned. They need landscaping. They need minor things fixed. They need moving services. They may need staging. Etc. These are all narrow problems–great for lead magnets.