Even though you don’t want to, it’s not fair, and you have no idea what you’re doing, you just have to do it. It takes what it takes. - Alex Hormozi

A marketing professor asked his students, “If you were going to open a hotdog stand, and you could only have one advantage over your competitors . . . which would it be . . . ?” “Location! ….Quality! …. Low prices! ….Best taste!” The students kept going until eventually they had run out of answers. They looked at each other waiting for the professor to speak. The room finally fell quiet. The professor smiled and replied, “A starving crowd.

You don't need to chant how amazing you are, or feel inspired by the person you are to win.

You just need to repeat successful actions longer and more diligently than any reasonable person would. And that - thankfully - has nothing to do with how you feel today.

You'd be amazed how effective these 4 words can be to keep everyone focused.

Memorize this:

“Great idea. Not now.”