You'd be amazed how effective these 4 words can be to keep everyone focused. Memorize this: “Great idea. Not now.” - Alex Hormozi

Price is what you pay. Value is what you get.

One of the truly disappointing things about beating a competitor is that when you actually win, it's empty. Because by the time you win, they've become irrelevant.

If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.