gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with - Alex Hormozi

Bad sales sounds like selling.
Bad marketing looks like marketing.
Bad copy looks like bad copy.
Good marketing, sales, and copy only do one thing: it gets you to buy.

When you hear people say that they hate marketing and sales, what they really mean is they hate bad marketing and sales because every other time that you buy it still happened.
It was just good.

If you attempt anything great, you will get hate. Period.

But if the hatred comes from someone who represents the opposite of your values - then you’re doing it right.

Zero. And I mean zero - great people had zero enemies.

a lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.