You probably don’t need smaller goals, just fewer. - Alex Hormozi

If someone hates you and they don't know you, they don't hate you. They hate the person you remind them of.

It was an easy offer to sell. I’d fly out. Turn on my lead machine. Work the leads. Then sell the leads. Except, instead of selling them into my gym, I’d sell them into whatever gym I was camped at for the month. Every month I’d go to a new gym. Rinse and repeat. It worked.

People wildly underestimate how effective trying way harder than your competition works.