People wildly underestimate how effective trying way harder than your competition works. - Alex Hormozi

having a Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times. How? It allows you to differentiate yourself from the marketplace. In other words, it allows you to sell your product based on VALUE not on PRICE.

Increased Response Rates (think clicks) Increased Conversion (think sales) Premium Prices (think charging a lot of money).

You can beat almost anyone at anything if you're willing to fail twenty times in a row, look stupid in front of people you care about, and keep going long after it stopped being convenient.