The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the … - Alex Hormozi

I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution.

Everyone starts as a victim - some people stay there longer than others. And some people never stop.

Never trust people who more violently defend their excuses than their goals.

Poor people stay poor because they want a fast way to get rich.