Never trust people who more violently defend their excuses than their goals. - Alex Hormozi

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To get the most people to buy, sell at the time of greatest need, not greatest value. A thirsty man is more likely to buy water before he drinks it.

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But in order to maintain product focus, and high converting messaging, knowing exactly who the product was for was a game changer.

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · July 17, 2021 Verified in 1 source Sign up to see the complete provenance

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gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · July 17, 2021 Verified in 1 source Sign up to see the complete provenance

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