lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or datab… - Alex Hormozi

Si tú estás en $ 1M o $ 3M, pensando que tienes un tope y que debes expandirte, estás equivocado. Solo necesitas ser mejor.

A marketing professor asked his students, “If you were going to open a hotdog stand, and you could only have one advantage over your competitors . . . which would it be . . . ?” “Location! ….Quality! …. Low prices! ….Best taste!” The students kept going until eventually they had run out of answers. They looked at each other waiting for the professor to speak. The room finally fell quiet. The professor smiled and replied, “A starving crowd.

One of the truly disappointing things about beating a competitor is that when you actually win, it's empty. Because by the time you win, they've become irrelevant.