One of the truly disappointing things about beating a competitor is that when you actually win, it's empty. Because by the time you win, they've beco… - Alex Hormozi

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One of the truly disappointing things about beating a competitor is that when you actually win, it's empty. Because by the time you win, they've become irrelevant.

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Additional quotes by Alex Hormozi

the right way.’ Each went something like this: Step 1: They got me excited about all the new leads they would bring.
Step 2: I’d go through an onboarding process that felt valuable (and sometimes was).
Step 3: They assigned their “best” senior rep to my account.
Step 4: I saw some results.
Step 5: They moved my senior rep to the newest customer...
Step 6: A junior rep starts managing my account. My results suffered.
Step 7: I complained.
Step 8: The senior rep would come back once in a while to make me feel better.
Step 9: Results still suffered. And I’d eventually cancel.
Step 10: I’d search for another agency and repeat the cycle of insanity.
Step 11: For the zillionth time–Start wondering why I wasn’t getting results like the first time.

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You will help more people by trying to make money than you will by staying broke.

When you insist on “impact” you only virtue signal because learning the game is harder than saying you’re “choosing to make less to help people”.

You’re not helping more people. You’re just less skilled with an ego that prevents you from admitting it.

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