You will never do enough to get love from your haters. You will never have enough proof to satisfy your doubters. So just make sure your biggest h… - Alex Hormozi

First, if your audience has a problem they don’t know about, your lead magnet would make them aware of it. Second, you could solve a recurring problem for a short amount of time with a sample or trial of your core offer. Third, you can give them one step in a multi-step process that solves a bigger problem. All three solve one problem and reveal others. So your three types are: 1) Reveal Problems, 2) Samples and Trials, and 3) One Step Of A Multi-Step Process.

Trying is irrelevant. You have to be willing to move the fucking world. Follow up 30 times in a row. Call once an hour. Bake their mom's favorite pie. Do whatever it takes.

The issue isn't that the problem is too big, it's that your commitment to solving it is too small.

We desperately want to learn someone’s true intentions (their desired outcome) because it helps us predict their behavior

But sometimes our worst pain comes from people w the best intentions

If someone only hurts you, you need to start listening to your eyes more than your ears