Alex Hormozi Quotes

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams, “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

It’s better to be the type of person that always gets it wrong the first time but never gives up than the one always gets it right but never tries.

So let’s go down another level of niching and call our product…. “Time Management for B2B Outbound Sales Reps.” Following the same principles of specificity, now we know our sales people probably have very experienced deals and commissions. A single sale would easily net this salesman $500 (or more), so it would be easy to justify a $499 price tag. This is already a 25x increase in price for almost an identical product. I could stop here, but I’m going to go one step further. Let’s just niche down one last level…. “Time Management for B2B Outbound Power Tools & Gardening Sales Reps.” Boom. Think about it for a second, if you were a power tools outbound sales rep, you would think to yourself “This is made exactly for me” and would happily fork over maybe $1000 to $2000 for a time management program that could help you achieve your goal. The actual pieces of the program may be the same as the generic $19 course, but since they have been applied, and the sales messaging could speak so much to this avatar, they will find it more compelling and get more value from it in a real way.

Time delay is the time between a client buying and receiving the promised benefit. The shorter the distance between when they purchase and they receive value/the outcome, the more valuable your services or product is.

No one cares what you think until they know what you believe.

Intellect wins battles.
Conviction wins wars.

In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.

You only need to get rich once. So you might as well work as hard as you can to get it done as fast as you can.

If you don’t care about someone, you probably shouldn’t care about their opinion of you either.

Lack of focus is a form of cowardice.
You don’t believe in yourself enough to go all in.

What success is for you when you’re 20 will be different when you’re 30 and when you’re 40. You’re just pursuing something else now… and that’s okay.

It’s okay to change your mind.

lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.

"Passion" comes from the Latin “passio” which means "suffering" and "endurance."

So people think that following your passion means doing something you love, when it really means finding something that you are willing to suffer for.

People get slowed down by small decisions more than big work.

More speed comes from being decisive than from actually doing work faster.

there’s no award for who works the hardest, only for who gets the best results.

Increased Response Rates (think clicks) Increased Conversion (think sales) Premium Prices (think charging a lot of money).