there’s no award for who works the hardest, only for who gets the best results. - Alex Hormozi

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution.

We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone else’s (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that work for you. That’s the Grand Slam Offer way.

You can boil success into:
Focus + Patience

And they’re so hard because they’re so anti human.

We want new stuff—>unfocused
We want stuff now—>impatient

People fail from poor self control more than poor work ethic or intellect.

You’re not too dumb, you’re too undisciplined.