Making shit loads of money breaks people’s minds. It literally stretches their minds so far past what they believe is possible they assume you are doing something wrong or illegal. They literally “can’t even.

You get rich by betting on things other people are wrong about. Because most "good" investments have their "goodness" priced into them, making them "mediocre" or "bad" investments in reality.

The key is to find something that looks bad but is actually good. Which means you gotta be willing to have people tell you why you're dumb (then wait). Then get called lucky. Then do it a few more times. Then have people say you're finally good.

But by the time they say you're good it already stopped mattering to you what they thought because why would you respect someone's judgment who was so repeatedly bad? They now only say you're good because everyone else does and not because they could ever make up their minds on their own.

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The first $100,000 is a bitch, but you gotta do it. I don't care what you have to do — if it means walking everywhere and not eating anything that wasn't purchased with a coupon, find a way to get your hands on $100,000. After that, you can ease off the gas a little bit.” ​ — ​Charlie Munger, Vice Chairman Berkshire Hathaway

In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.

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If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.