Alex Hormozi Quotes

Example #1: Even if you have a bad offer and are bad at persuasion, you’re going to make money if you’re in a great market. If you’re on the corner hocking hot dogs when the bars close up at 2am, with mobs of starving drunk folks, you’re gonna sell out your hotdogs. Example #2 (most of us): If you are in a normal market and have a Grand Slam Offer (great), you can make tons of money even if you’re bad at persuasion. This is most people reading this book. That’s why I wrote it — to help you maximize your success by learning to really build a Grand Slam Offer. Example #3: Let’s say you’re in a normal market and have a normal offer. In order to be massively successful, you would have to be exceptionally good at persuasion. Then and only then will you succeed, with your persuasive skills serving as the fulcrum of your success. Heck, many empires have been built by exceptional persuaders. It’s just the hardest path to follow and requires the most effort and learning. Nailing your offer helps you shortcut this path to success. Otherwise, you will just have a normal business that takes exceptional skill to be successful (nothing wrong with that, but probably not what you signed up for).

In an age where all skills will be done by AI, what’s left will be the ability to handle uncertainty and rejection.

You’ll still be rewarded for courage to take risk and the ability able to handle criticism.

Cowards will still lose no matter what they have at their fingertips.

Somehow, in the transition between “passionate to help others” and “owning my first business,” we gradually realized that we don’t even know the first thing about business, let alone turning a profit.

Most successful people are hard to access not because they don’t have free time, but because they protect their free time.

And choosing to create space before they were successful is made them successful to begin with. Not the other way around.

You'd be surprised how far you can get by only knowing what you want and not accepting anything else until you get it.

You have to risk looking broke to get rich.
You have to risk looking weak to get strong.
You have to risk looking desperate to get loved.

Egos hold back more dreams than failure and rejection ever will.

You can either be right or you can be rich. This book is for getting rich. If that bothers you, just put this down and go back to arguing against human nature. Hint: You’re not gonna change it.

Aligning with other’s self interest is easier than persuading them to do what you want.

You already know what to do. You just haven’t done it enough times yet.

Success isn't some magic list nobody knows. It's an obvious list nobody does.

"Qué hacer - Las CTA le dicen al público que llame al número, haga clic en el botón, proporcione información, concierte una llamada, etc. Hay demasiadas opciones para enumerar. Pero ten en cuenta que las CTA indican al público cómo convertirse en clientes potenciales. Las buenas CTA tienen un lenguaje claro, sencillo y directo. No "no te demores", sino "llama ahora". Lee el siguiente párrafo para saber más (¿ves lo que acabo de hacer?)."

Why? Because they think to themselves . . . they can't be that much smarter than me or work that much harder than me, so how is it possible for them to make 1,000 times more than me? Enough money that it would take me literally ten lifetimes to make what they make in a year. In the three years leading up to me writing this book, I took home over $1,200,000/mo in profit. Every. Single. Month. That’s more than the compensation for the CEOs of Ford, McDonalds, Motorola, & Yahoo . . . combined . . . every year . . . as a kid in his twenties.

The key to being fearless is to have nothing to lose. And the only way to have nothing to lose is to realize nothing in this world belonged to you to begin with.

Those who pay the most, pay the most attention.

Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice one has to put in to get there.

Bad sales sounds like selling.
Bad marketing looks like marketing.
Bad copy looks like bad copy.
Good marketing, sales, and copy only do one thing: it gets you to buy.

When you hear people say that they hate marketing and sales, what they really mean is they hate bad marketing and sales because every other time that you buy it still happened.
It was just good.