Our goal as marketers and business owners is to increase th… - Alex Hormozi

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Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice one has to put in to get there.

Alex Hormozi

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · July 17, 2021 Verified in 1 source Sign up to see the complete provenance

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Dan S. Kennedy Josh Kaufman Joe Polish Ramit Sethi David Ogilvy

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In order to sell anything, you need demand. We are not trying to create demand. We are trying to channel it.

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Instead of calling the stuff you do everyday a routine, call it a ceremony.

Makes it sound special.

Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing… - Alex Hormozi

Additional quotes by Alex Hormozi