In order to sell anything, you need demand. We are not trying to create demand. We are trying to channel it. - Alex Hormozi

We are not trying to create demand. We are trying to channel it.

So many people are afraid to start something new because they think they’re about to lose what they have. But losing what you have only matters if you can’t get it back. And the reality is - the door to mediocrity is always open. So you have one of the few asymmetric bets in life. Risk nothing to gain everything.

When you go after your dreams, you’re not closing any doors, just opening them.

Thankfully, the give : ask ratio has been well-studied. Television averages 13 minutes of advertising per 60 minutes of air time. That means 47 min are dedicated to ‘giving,’ and 13 min are dedicated to ‘asking’. That’s roughly a 3.5:1 ratio of giving to asking. On Facebook, it’s roughly 4 content posts for every 1 ad on the newsfeed.

Failure is to be expected, not avoided. Failure is feedback, not judgment.