Many people are using AI to do dumb things…faster. - Alex Hormozi

«Hazle a la gente una oferta tan buena que se sentirá estúpida si dice que no».

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams, “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

But in order to maintain product focus, and high converting messaging, knowing exactly who the product was for was a game changer.