Alex Hormozi Quotes

gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with

Whenever someone wrongs you, remember the punishment you want them to suffer is the life they already have. You can’t inflict more pain on someone than an immoral person inflicts on themselves.

What you just did has nothing to do with what you can do.

What just happened has nothing to do with what can happen.

What you haven’t gotten has nothing to with what you can get.

Your past only stop you from winning if you believe it. They’re lessons, not failures.

Charge as high a price as you can say out loud without cracking a smile.” ​ — ​Dan Kennedy

"Passion" comes from the Latin “passio” which means "suffering" and "endurance."

So people think that following your passion means doing something you love, when it really means finding something that you are willing to suffer for.

For those of you who want to give up drinking or get in shape as your New Year’s resolution.

Start now.

Start during a hard season.

Because if you wait until after the holidays, you already show yourself that you’re unwilling to sacrifice.

So when another “special occasion” comes, you know you’ll bend or break.

So if you want it to stick, start when it’s hard.

It also gives you an early strong point of proof that this is important to you. “If I didn’t drink on NY, I’m definitely not drinking a Tom’s birthday.”

And at the end of the day, if you think the change you want to make is good, there’s no reason to delay a good thing.

Example: You give away free finance courses, guides, calculators, templates, etc. They are so valuable people really can do it all themselves. But, they also reveal the time, effort, and sacrifice of doing it all. So you offer financial services to solve all that.

Increased Response Rates (think clicks) Increased Conversion (think sales) Premium Prices (think charging a lot of money).

Most successful people are hard to access not because they don’t have free time, but because they protect their free time.

And choosing to create space before they were successful is made them successful to begin with. Not the other way around.

The worst thing that can happen to you is playing a game your entire life only to end up atop the winner’s podium with an award you don't even want.

Fundamentally, all marketing exists to influence the supply and demand curve.

You run a speed test that shows their website loads at 30% below the speed it should. You draw a clear line between where they should be and how much money they lose by being below standards.

The good news is that in business, you only need to hit one Grand Slam Offer to retire forever. I have done this four or five times in my life. As for my track record, I have a 36:1 lifetime return on my advertising dollars over my business career. Consider this my lifetime “batting average,” if you will. That means for every $1 I spend on advertising I get $36 back, a 3600% return. That is my average over eight years. And I continue to improve.

This really helped me the first time I heard it.

Champions interpret anxiety as excitement.

“I’m nervous” vs “I’m hyped”

A tiny tweak on how you perceive your own reality can absolutely change whether you thrive or dive under pressure.

How you frame it is how you feel it.

A mentor told me:

If you get the right things right, you can get a lot of wrong things wrong, and still win.

"Perfect the details. Limit the number of details." - Jack Dorsey