What you just did has nothing to do with what you can do. What just happened has nothing to do with what can happen. What you haven’t gotten has no… - Alex Hormozi

It is what begins the process of getting customers and making money. It is the first thing any new customer will interact with in your business. Since the offer is what attracts new customers, it is the lifeblood of your business. No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.

Make people an offer so good they would feel stupid saying no.” ​ — ​Travis Jones

In order to sell anything, you need demand. We are not trying to create demand. We are trying to channel it.