What you just did has nothing to do with what you can do. What just happened has nothing to do with what can happen. What you haven’t gotten has no… - Alex Hormozi

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What you just did has nothing to do with what you can do.

What just happened has nothing to do with what can happen.

What you haven’t gotten has nothing to with what you can get.

Your past only stop you from winning if you believe it. They’re lessons, not failures.

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Additional quotes by Alex Hormozi

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams, “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

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