Everything looks like luck to the unskilled. Ignore them. - Alex Hormozi

Anything you start, you will suck at. You will be embarrassing. But you will survive.

Then you will realize that looking like a fool lasts a moment, being one that never started lasts a lifetime.

Example: You give away free finance courses, guides, calculators, templates, etc. They are so valuable people really can do it all themselves. But, they also reveal the time, effort, and sacrifice of doing it all. So you offer financial services to solve all that.

This is a massive problem for the entrepreneur because commodities are valued at the point of market efficiency. This means that the marketplace drives the price down through competition until the margins are just enough to keep the lights on: