A mentor told me: If you get the right things right, you can get a lot of wrong things wrong, and still win. "Perfect the details. Limit the number… - Alex Hormozi

Resentment is what happens when someone stops rewarding you for something you keep doing for them but stopping now costs more than continuing.

This is also the reason that the supplement industry ($123B, Grandview Research) is twice the size of the health club industry ($62B, IHRSA). They both accomplish the same perceived objectives — “being healthy,” “losing weight,” “looking good,” “increased energy,” etc. — but one is perceived as more valuable because it has lower “costs.” People are more willing to pay $200 for supplements than they are a $29/mo membership. Taking a pill, or drinking a shake, is so much faster and easier than going to the gym everyday. Hence . . . valued. Crazy world we live in.

How do I know if they’re interested?” → Make them an offer.