Again, we are not trying to get the most customers. We are … - Alex Hormozi

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Again, we are not trying to get the most customers. We are trying to make the most money.

Alex Hormozi

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Dan S. Kennedy Josh Kaufman Joe Polish Ramit Sethi David Ogilvy

Additional quotes by Alex Hormozi

This book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies.

Your market matters.

The worst thing that can happen to you is playing a game your entire life only to end up atop the winner’s podium with an award you don't even want.

Again, we are not trying to get the most customers. We are trying to make the most money. - Alex Hormozi

Additional quotes by Alex Hormozi